Ricardo Urena

Ricardo Urena is a technology executive with deep expertise in AI, machine learning, and cloud transformation, helping startups and enterprises scale innovation, drive revenue growth, and accelerate market expansion through strategic go-to-market (GTM) execution, ecosystem partnerships, and data-driven solutions. With 20+ years of global leadership experience, he played a pivotal role in growing Google Cloud’s revenue ecosystem, which reached $30B by the time of his departure, leading go-to-market strategy, partner enablement, and AI-driven modernization across key industries, including Financial Services, Manufacturing, Retail, Telco, and Media. He has successfully built high-performing global teams, launched scalable GTM programs, closed high-value enterprise deals, and driven multi-million-dollar partner-led revenue growth. Urena leads Strategic Alliances at Mechanical Orchard, where he is expanding partnerships with Google Cloud, AWS, and Microsoft to accelerate AI-powered cloud transformation and unlock new revenue streams. At Google Cloud, he developed and executed GTM strategies that contributed to billions in cloud revenue, onboarded 100K+ certified partners, and scaled modernization frameworks for hybrid and multi-cloud deployments. A founding member of BroadVision, Urena has a track record of scaling high-growth startups, developing repeatable GTM frameworks, and driving enterprise adoption of revenue-generating AI/cloud solutions. He is passionate about bridging AI, cloud computing, and analytics with business strategy, helping organizations monetize data, optimize revenue models, and future-proof their business through AI-driven decision-making and automation. A seasoned global leader, Urena has worked across North America, EMEA, APAC, and Latin America, is fluent in multiple languages, and thrives in high-growth, innovation-driven environments.

Excellent decision-making, analytical, technical, and organizational skills with leadership competencies in the following functions: 


Areas of Expertise

Enterprise Sales & Revenue Growth | Strategic Partnerships & Alliances (Google Cloud, Microsoft, AWS) | Go-to-Market Strategy & Execution | Pipeline Development & Forecasting | SaaS & Cloud Sales Leadership | Quota-Carrying Sales & P&L Ownership | Sales Team Leadership & Development | Enterprise Account Management & Expansion | Contract Negotiation & Multi-Year Deal Structuring | AI & Data-Driven Sales Strategies | IT Strategy, Transformation & Modernization | GenAI & Cloud Technologies | AI/ML Model Deployment & LLM Integration | Data Analytics & AI-Driven Automation | IT Operating Model Optimization | Risk Management & Governance | KPI-Driven Decision-Making | Cross-Functional Leadership | Executive Stakeholder Engagement & C-Level Advisory | Business & IT Alignment | Cloud & Infrastructure Strategy (Hybrid & Multi-Cloud) | Cloud Security | DevOps & SRE Best Practices | Budgeting, Resource Allocation & IT Cost Optimization (Cloud FinOps) | Strategic Vendor Management | AI & IT Skills Development, Workforce Upskilling & Talent Redeployment


Experience

Director, Strategic Alliances

Mechanical Orchard
  • Identify, develop, and expand high-value partnerships with global technology leaders (Google Cloud, Microsoft, AWS), delivering integrated product solutions and co-marketing strategies.
  • Manage cross-functional teams to build and launch scalable go-to-market solutions, driving measurable revenue growth through both direct and channel partner programs.
  • Own executive-level relationships with strategic partners, including C-level engagements, to maximize business value, foster co-innovation opportunities, and strengthen long-term alliances.
  • Build and implement scalable partnership frameworks to identify and prioritize new opportunities, ensuring alignment with company goals and driving accelerated ROI.
  • Expand and optimize the partner ecosystem by identifying and onboarding new alliances, including technology vendors, system integrators, and industry-specific players, to accelerate market expansion.
  • Drive joint pipeline creation and co-sell opportunities, enabling measurable revenue growth through collaborative sales strategies and field alignment.
  • Deliver substantial business impact through joint solutions, resulting in 60% YoY revenue growth, enhanced market positioning, and increased customer adoption.
  • Enable strategic partners through tailored training and enablement programs, ensuring partners have the tools and resources to effectively position and implement solutions.
  • Implement performance tracking and governance models to monitor partner success metrics, including revenue contribution, pipeline development, and partner satisfaction.
  • Collaborate with internal teams (sales, product, marketing, legal) to align partnership strategies with product roadmaps and ensure partner success.
  • Drive innovative joint product solutions through partnerships, creating competitive differentiation and delivering value to customers globally.
  • Champion thought leadership initiatives by developing joint marketing campaigns, hosting executive summits, and driving partner visibility in industry events and media.
  • Lead business planning processes with key partners to define annual goals, revenue targets, and joint go-to-market strategies, ensuring accountability and mutual growth.
February 2024 - Present

Global Head of Partner Infrastructure and Application Modernization, Partner Activation, and Cloud Transformation

Google Cloud
  • Collaborate with Google Cloud's product and solution managers to steer strategy, develop Partner capabilities, and ensure successful solution deployment.
  • Support revenue growth from $6B (FY18) to $26B (FY22) by onboarding more than 85K Certified Partner Learners to complete 100K+ certifications and training for 30.5K individuals on Google Cloud Solutions, reflecting 225% YoY growth.
  • Oversaw global partner selection, recruitment, and enablement, ensuring successful adoption of Google Cloud’s modernization solutions.
  • Developed repeatable frameworks for enterprise cloud migrations, hybrid/multi-cloud deployments, and DevOps best practices, optimizing customer projects.
  • Built high-impact technical resources (tutorials, white papers, and tools) to enhance partner capabilities and solution deployment.
  • Created revenue-generating go-to-market offerings, co-developing horizontal and industry-specific solutions to accelerate cloud adoption.
  • Defined use cases, solution materials, and training paths, aligning them with Google Cloud’s core solutions and architectures.
  • Tracked and analyzed modernization bookings and cloud consumption targets, making data-driven recommendations for course corrections.
  • Drove AI/ML-powered IT transformation, helping customers assess IT environments, optimize cloud roadmaps, and reduce migration risks with data-driven insights.
  • Developed a Partner Advantage Data Pipeline to track partner engagement, handling 60M+ events, integrating BigQuery, Looker, and batch processing for real-time analytics.
April 2020 - February 2024

Global Technical Manager - Field Chief Technology Officer, Google Cloud Search and Workspace

Google Cloud
  • Drove $500M+ in partner-led sales pipeline by executing large-scale sales enablement programs and expanding strategic alliances, strengthening Google Cloud’s presence in Manufacturing, Retail, Financial Services, Telco, and Media & Gaming.
  • Led GTM strategy for Google Workspace launch, driving partner adoption and positioning the platform for enterprise growth, contributing to $500M+ in partner-led pipeline generation.
  • Led and developed a high-performing, globally dispersed technical sales team across North America, EMEA, APAC, and Japan, driving go-to-market enablement and pipeline growth.
  • Recruited, onboarded, and enabled 100+ global Google Cloud Search Partners, accelerating adoption and pipeline development.
  • Defined and executed enterprise sales strategies by developing reference architectures, pitch decks, and technical enablement assets for sales teams and partners.
  • Drove market penetration by identifying high-potential enterprise sales opportunities and influencing product positioning.
  • Presented competitive insights, industry trends, and enterprise sales strategies to Google Cloud field sales teams across multiple regions.
  • Worked cross-functionally with sales, marketing, and product teams to optimize sales execution, shorten deal cycles, and increase conversion rates.
January 2016 - March 2020

Enterprise Search and Workspace Architect

Google Cloud
  • Worked with enterprise customers and partners to quickly respond to market changes, innovate and accelerate time to market by breaking down information silos and making secure knowledge sharing from within as easy as finding information on the Internet.
  • Google Workspace (G Suite) engineer responsible for end-to-end technical integration of Google Workspace (G Suite) at Google Cloud’s customers.
  • Developed technical best practices, proof of concepts, customer presentations and “value engineering” of the benefits of a SaaS product offering.
  • Managed Google Workspace (G Suite) technical relationships and joint solution offerings with the Partner community.
  • Used the Admin REST API to interact programmatically with Workspace Admin Console.
October 2008 - December 2015

Vice President and General Manager, Latin America and Named Accounts

BroadVision, Inc.
  • Owned and exceeded $20M+ in software and services revenue, driving 40% year-over-year growth through strategic account expansion.
  • Led enterprise sales strategy, closing multimillion-dollar software and services deals with Fortune 500 and high-growth companies.
  • Managed P&L responsibility, driving profitability and revenue growth through strategic account expansion and new customer acquisition.
  • Built and scaled high-performing partner ecosystems, increasing indirect sales by 300% through strategic alliances and reseller enablement.
  • Negotiated complex, multi-year software licensing and service agreements, collaborating with Legal and Finance to structure optimal pricing models.
  • Led sales enablement efforts, providing training and support to customers and partners to drive solution adoption and long-term renewals.
October 2003 - September 2008

Principal Architect - Field Chief Technology Officer

BroadVision, Inc.
  • Leadership & Team Development: Managed, hired, and developed a global team of 180+ sales engineers. Built the company’s highest-performing technical team and established the BroadVision Sales Engineering Portal (BVSE) to enable knowledge sharing and best practices.
  • Strategic Customer & Partner Engagement: Developed new opportunities and maintained customer satisfaction across North America, Federal, and Latin America by focusing on account penetration, partner development, and solution selling. Delivered high-impact technical chalk talks, business value demonstrations, and proofs of concept to showcase BroadVision’s capabilities.
  • Industry & Competitive Analysis: Performed in-depth competitive and industry analysis, formulating solution playbooks and authoring key selling tools (white papers, architecture diagrams, RFI/RFPs, performance metrics, and sizing documents) to highlight business value.
  • Product & M&A Influence: Identified critical product gaps in content management, leading to the $877M acquisition of Interleaf. Developed BroadVision’s architecture blueprint and deployment strategy for enterprise applications, shaping future product releases.
  • Enterprise Solutions & Implementation: Defined, designed, and deployed BroadVision’s first e-commerce production instance (RS Components) with Cambridge Technology Partners. Led the development of financial CORBA server architecture for Banco Santander, influencing BroadVision’s roadmap.
  • Revenue & Business Impact: Instrumental in closing and deploying large, multi-million dollar deals, influencing over $79M in software licenses and services revenue.
June 1996 - September 2003

Education

The Fuqua School of Business – Duke University

Masters of Business Administration
Business Administration

Stanford University

Bachelor of Science
Electrical Engineering and Computer Science

Georgia Institute of Technology

Masters of Science, Analytics
Computer Science, Analytics and Machine Learning (in progress: flexible, online, self-paced format)
In progress - July 2025

Skills

Programming Languages & Tools
Technical Skills

Languages: Python, C++, C, Java, JavaScript, SQL, Go, R, Bash, Node.js, Awk, Lex, Yacc

Google Cloud Platform: Virtual Machines, Compute, Storage, Analytics, Data warehouse, Databases, Anthos

Databases: Cloud SQL - MySQL, PostgreSQL, and SQL Server; NoSQL - Bigtable, Firestore, MongoDB

Data Analytics: BigQuery, Looker, Dataproc (managed Hadoop, Spark), Dataflow, Jupyter Notebook

Serverless: Cloud Run, Cloud Functions, Apigee API Management, Data Fusion

Machine Learning: Vertex AI, PyTorch, TensorFlow, Numpy, Scipy, Scikit-learn, Keras, Pandas, Matplotlib

Cloud Security: Cloud Armor, DDoS protection, WAF at scale, OWASP Top 10 risks mitigation, SAML, IdP

ERP: SAP, Oracle ERP/NetSuite, Microsoft Dynamics 365, Salesforce, Workday, PTC Windchill, QAD

Web Frameworks: Flask, Django, Spring, Struts, Node.js

Sales Methodologies: Sandler, Challenger, MEDDIC, Solution Selling

Google Cloud Solution Skills

Infrastructure Modernization Solutions: Active Assist,Application Migration, SAP on Google Cloud, High Performance Computing, Windows on Google Cloud, Data Center Migration, Active Assist, Virtual Desktops, Rapid Assessment and Migration Program (RAMP), Backup and Disaster Recovery.

Application Modernization Solutions: Cloud Application Modernization Program (CAMP), Modernize Traditional Applications, Migrate from Paas, Migrate from Mainframe, Modernize Software Delivery, DevOps Best Practices, SRE Principles, Day 2 Operations for Google Kubernetes Engine (GKE), FinOps and Optimization of GKE, Run Applications at the Edge, Architect for Multicloud, Go Serverless.


Interests

I love being outdoors and cherishing quality time with my family, whether it's a weekend getaway, a backyard barbecue, or simply enjoying the fresh air together. You can often find me in the stands of a college stadium, passionately cheering for the University of Georgia, Stanford University, or Duke University football teams, soaking in the electric atmosphere and celebrating the highs and lows of the game. When basketball season rolls around, I shift my focus to Duke and Stanford, enjoying the intensity and precision of college hoops.

Giving back to the community is something I deeply value. Whether through volunteering at local shelters, mentoring young professionals, or participating in community clean-ups, I find fulfillment in making a positive impact. I also enjoy going on walks and exploring nature trails, appreciating the quiet solitude of desolate roads and the untouched beauty of paths not frequently traveled. There's something peaceful and reflective about discovering hidden gems in nature—those places where time seems to slow down, allowing me to disconnect, recharge, and find inspiration.


Awards & Certifications

  • Google Cloud Stratosphere Award Winner
  • Multi-year President’s Club qualifier (6 consecutive years).
  • “Most Valuable Player” - Corporate-wide award given for the most outstanding contribution to the company.
  • Customer Engineer of the Year - Corporate-wide award presented to the Engineer whose work helped generate the most revenue.

Projects

Comerzio, e-Commerce platform
  • e-commerce platform built on top of Python, Flask and Firestore NoSQL database
  • Content and Catalog Management
  • User management, Authentication and Authorization
  • Shopping Cart, dynamic pricing
  • Plug-in architecture to connect into payment backends: stripe, authorize.net
  • Configurable order flow