I grew up with Transformers, and I pretended that robots would take over the world. I realize today that my playtime imagination might not have been so futuristic after all. For the first time in history, machines now generate more web traffic than people. 57.4% Bots vs. 42.6% Humans based on the Cloudflare Radar Website Traffic Report.
If more bots are online now than humans, what does this mean for websites that were designed for humans with eyes and emotions? Bots do not care about colors, fonts, and the layout of a website. Images do not pull at the heartstrings of a bot or make a bot laugh. Bots have no emotions. Bots care about structured content that they can read and understand.
So if you are thinking about updating your website, think about your humans but don’t forget about the bots.
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