There are over 1 billion people globally on LinkedIn across 200 countries, with 300+ million of those users active every month. Your small business needs to be on LinkedIn because your prospects, customers, vendors, and partners are on LinkedIn. The U.S. is LinkedIn’s largest market with over 250 million registered members.
Setting up a business page on LinkedIn is free and only takes a few minutes to set up, but only about half of all small-to-medium businesses have a page. There are over 70 million company pages set up globally. However, less than half of small-to-medium businesses in the U.S. actually incorporate LinkedIn into their social media marketing mix. When you run that math against the SBA's data of 36.2 million small-to-medium businesses in the U.S., it means 18.5 million small businesses in the US do not have a LinkedIn presence. That is 18.5 million companies missing out while 250 million potential US connections are actively scrolling, networking, and looking for solutions.
A LinkedIn company page is one of the easiest ways to drive additional people to your website. You can create more organic awareness and interest by consistently sharing industry insights and leveraging profile section elements like the standard website URL text link in your company details section, or by posting a link to a company event or blog in the comments section of a post.
Don't be one of the businesses missing out on this free marketing opportunity. Create your business page, share your expertise, and generate more organic growth.